1. Introduction
Welcome to Udefy (“Udefy”, “we”, “us”, or “our”). We operate udefy.in and related services (the “Website”) where we sell energy drinks and related products. This Privacy Policy explains what information we collect, how we use and share it, and the choices you have.
2. Information We Collect
2.1 Personal information you provide
We collect information you provide when you:
- Create or update an account (name, email, password, phone);
- Place an order or request support (shipping & billing address, contact number);
- Provide payment information (payment card details are processed by third-party gateways — see Payments section);
- Subscribe to newsletters or promotions (email address);
- Participate in surveys, contests, or feedback (responses you provide).
2.2 Information collected automatically
When you visit or interact with the Website we automatically collect:
- Device & browser details (type, OS, language);
- IP address and approximate location;
- Usage data (pages visited, time spent, clicks, referring URLs);
- Cookies and similar tracking identifiers.
2.3 Aggregated & anonymized data
We may aggregate or anonymize data so it no longer personally identifies you (used for analytics and product improvements).
3. How We Use Your Information
We use personal data for the following purposes:
- To process and fulfill orders, handle returns, and provide customer service;
- To communicate order status, shipping updates, and account notifications;
- To improve and personalize the Website and marketing offers;
- To detect, prevent and respond to fraud, abuse, or security incidents;
- To comply with legal obligations and enforce our Terms of Service.
4. Sharing & Disclosure
We do not sell your personal information. We may share data with:
- Payment processors: to complete transactions (e.g., Razorpay, Stripe, Paytm). They are contractually bound to protect your data;
- Delivery & logistics partners: to ship products to you;
- Service providers: analytics, hosting, email delivery, customer support;
- Legal authorities: when required by law, court order, or to protect rights and safety;
- Acquirers or affiliates: in connection with a merger, sale, or corporate reorganization (we will notify affected users where required by law).
5. Cookies & Tracking Technologies
We use cookies, web beacons, local storage, and similar technologies to:
- Remember preferences and login state;
- Analyze how the Website is used and measure campaign effectiveness;
- Deliver personalized content and ads, where applicable;
Manage cookies: Most browsers allow you to control cookies through settings. Blocking cookies may affect site functionality.
6. Data Security
We take reasonable technical and organizational measures to protect personal data, including encryption in transit (SSL/TLS), access controls, and industry standard security practices. Unfortunately, no internet transmission can be guaranteed 100% secure — absolute security is not possible.
7. Your Rights & Choices
Depending on your jurisdiction, you may have the right to:
- Access the personal information we hold about you;
- Request correction of inaccurate data;
- Request deletion or restriction of processing;
- Object to processing or withdraw consent where the legal basis is consent;
- Receive a copy of your data in a portable format.
To exercise your rights, contact us using the details in the Contact section. We may ask for information to verify your identity before processing requests.
8. Marketing Communications & Opt-out
We may send promotional emails and offers if you opt in. You may unsubscribe at any time using the unsubscribe link in emails or by contacting us. Even after unsubscribing, we may send transactional messages related to orders and account activity.
9. Payment Processing
Payment transactions are processed by third-party providers who comply with applicable security standards (for example, PCI-DSS). Udefy does not retain full payment card numbers. For details about a payment provider’s handling of data, please consult their privacy policy.
10. Children’s Privacy
The Website and products are not intended for individuals under 18. We do not knowingly collect personal data from minors. If you believe we have collected information from a minor, please contact us and we will promptly take steps to remove it.
11. International Transfers
We may transfer and process personal data on servers located in other countries. Where required by law, we take steps to ensure adequate safeguards for international transfers (e.g., contracts, standard contractual clauses).
12. Changes to This Policy
We may update this Privacy Policy occasionally. We will post the updated policy here with the “Last updated” date. For material changes, we will provide prominent notice (such as email or site banner) if required by law.
If you have questions, requests, or complaints about this Privacy Policy or our data practices, contact us:
14. Governing Law & Dispute Resolution
This Privacy Policy and any disputes related to it are governed by the laws of the jurisdiction where Udefy is established, except where local consumer protection laws require otherwise. To the extent permitted, any disputes will be resolved in the competent courts of that jurisdiction.
15. GDPR / EEA Residents (if applicable)
If you are located in the European Economic Area, the legal bases for processing personal data include:
- Contractual necessity (to perform an agreement with you);
- Legal obligation (to comply with the law);
- Legitimate interests (e.g., preventing fraud, improving services);
- Consent (for marketing communications and some cookie uses).
For GDPR requests (access, deletion, portability), contact us using the information above.
16. California Residents (CCPA) (if applicable)
California residents may have rights under the California Consumer Privacy Act, including the right to request access, deletion, and to opt out of sale of personal information (we don’t sell personal information). To make a request, contact the email above and include “CCPA Request” in the subject line. We will verify requests as required by law.